Our marketing campaign, A Breath of Fresh Air, aimed to showcase the exceptional lifestyle that awaits at Southport in Swansea. A strategic video series was uniquely developed as the focal point of the campaign to provide viewers with a real-life glimpse into the Swansea neighborhood and its environs. To further entice potential buyers, we also created five bespoke incentive packages that were inspired by the development and its area's exceptional amenities. By targeting buyers with shared lifestyle interests, our campaign was able to effectively engage and appeal to our target market.