Our mission was to develop a comprehensive digital marketing and advertising campaign that would showcase the curriculum, student lifestyle, and future goals of each school to create a compelling brand identity for the Day of Giving across all digital platforms. To further emphasize the importance of sustaining Jewish education, we launched a social media PR campaign that featured testimonials from alumni of all ages. This approach generated significant brand awareness and excitement leading up to the fundraiser event, encouraging our target audience to engage with each school digitally and contribute to the cause. Thanks to our efforts, the Day of Giving fundraiser raised an impressive $7.3 million dollars towards supporting all thirteen schools. Our approach helped to highlight the importance of Jewish education in Toronto and the GTA, while also underscoring the impact of digital marketing and advertising on successful fundraising initiatives.